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Zambia

WhatsApp, SMS and AI voice for businesses in Zambia

Connect your own number to the official WhatsApp Business API, send SMS from your own sender ID on Zambian networks, and pay in kwacha from a wallet you top up by mobile money or card.

WhatsApp Business API in Zambia

Most of your customers already message you on WhatsApp. With the API, your whole team answers from one inbox on your existing number, you send approved updates (receipts, reminders, offers) to customers who opted in, and a chatbot handles the questions you answer every day.

Meta prices every WhatsApp message by its category (marketing, utility, authentication or service) and the country of the person receiving it. Marichi Talks shows you that price before you send, takes it from a pay-as-you-go wallet, and gives every number 1,000 free service messages a month.

  • Your own +260 number, connected through Meta's sign-up
  • Prices shown in kwacha before every send
  • Support from a real person, on WhatsApp and email

Bulk SMS from your own sender ID

SMS in Zambia goes out under your own approved sender ID, never a shared one. We prepare the application with your business documents (PACRA registration and TPIN), track the approval, and you send once it is approved: one-time codes, alerts, reminders and promotions, with a delivery report for every message.

Each sender ID is approved for a message type (transactional, promotional or OTP), so codes and alerts don't get held up behind marketing.

AI voice calls and RCS

An AI voice agent answers and places calls, looks up and updates your records during the call, and hands the caller to a person with a summary. RCS adds rich cards and buttons to the phone's own messages app, with SMS as the fallback.

Rules your messages follow in Zambia

Personal data is governed by the Data Protection Act No. 3 of 2021, overseen by the Office of the Data Protection Commissioner; telecoms by ZICTA. In practice: message people who agreed to hear from you, honour opt-outs at once, and keep customer data to what you need. Marichi Talks records opt-ins and opt-outs per contact so the next campaign skips people who said stop.

Questions people ask

Can I pay in kwacha?

Yes. Your wallet is in ZMW, every price is shown in kwacha, and you top up by mobile money or card.

Which networks does SMS reach?

Messages go to customers on Zambian mobile networks under your approved sender ID; each message has its own delivery report.

Do I need to register my business first?

We verify your business once during sign-up. For SMS you also need your PACRA registration and TPIN for the sender ID application.

Can I keep my existing WhatsApp number?

Yes, as long as it is moved off the WhatsApp app; the API and the app cannot use the same number at the same time.

Start with your own number today

Sign up and connect WhatsApp in one sitting. The free trial includes credit for your first campaigns; after it, you pay only for what you send.

7 days free · no card needed